Inspirational

The Pushup Challenge

December 5th, 2016

LoAdebar ambassador, Brian Lowman, is challenging YOU to a pushup challenge. The reason is simple...

Our veterans are brave men and women who put their lives on the line for us. It's sad that so many good veterans feel that suicide is the only way out. We encourage you to reach out to the veterans in your life and tell them that they have your love and support or they may lose their battle. Please spread the word that veteran suicide is not the answer.

22 push-ups a day for 22 days.

You start tomorrow. The rules are simple:

  • Once you are nominated your 22 days starts the following day 
  • Every day record yourself doing 22 push-ups and post it, copy this text and the hashtag to each post
  • Every day nominate a different person, try to choose people you think will want to do this and/or have the ability to do it
  • And finally, this is a simple and fun way to get the word out about a serious matter that more people need to be aware about.

Are you up for the challenge?

In addition to being a LoAdebar ambassador, Brian Lowman is an endurance sport coach. Focusing on, but not limited to, long course triathlon. Emphasis in building a strong aerobic base and injury prevention. Check him out on Facebook.


A great view isn't the only thing found on the summit of Mt. Fuji. Kafi Maloney Ealey, daughter of LoAdebar founder Norma Maloney, recently fulfilled a dream by reaching the top of Japan's highest mountain. Ealey, who is a brand ambassador for LoAdebar in Japan, made the climb with several others and shared the LoAdebar love on the very challenging endeavor. Having suffered altitude sickness 18 years prior in her first attempt to summit, she was determined to reach her goal of the top armed with a backpack full of provisions, oxygen, and of course, LoAdebars. The trek required 6.5 hours uphill, and then another 3 on the descent. While not nearly as dangerous an undertaking as Mt Everest, the thin atmosphere and rough terrain poses hazards of its own.

As Ealey was on the ascent, she encountered an exhausted fellow adventurer who had attempted to climb through the night, as many do, with the aspiration of reaching the summit for the sunrise. He was still two hours from the top and had been 17 hours into his climb when she reached him. His fatigue was apparent as he was draped over the lava rocks unable to go on. Offering what she could, Ealey shared a LoAdebar and an encouraging word. She was glad to hear later that he had made it to the summit.

She admits that the climb was brutal, but concedes "The view at the top however, was breathtaking. LoAdebar was a great snack to have during the climb and afterwards. It was robust enough to provide me with the energy I needed to keep going, but light enough that it didn't sit heavily in my stomach. It was also a great recovery snack. Climbing Mount Fuji was a memorable experience. There is a Japanese proverb that says: "He who climbs Mount Fuji is a wise man. He who climbs it twice is a fool." So I think it best to stop there and leave it at that."

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