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Meet Loadebar's Athletes


Starting out in the fitness and nutrition industry almost 17 years ago, and moving into the world of endurance sports 14 years ago, I quickly realized you can't out train a poor diet. As I progressed from short distance triathlons, and on to full Ironman distance events, proper  nutrition for performance and recovery, became increasingly evident. 


LoAdebar is my go-to nutrition  because it's made with real whole food.  It's not only what is IN a LoAdebar but what is NOT in a LoAdebar. Just good ingredients, that before, I had to  eat  separately. N ow I have it in a  portable  nutrition bar that helps me perform at my best no matter where I go. 

LoAdebar was an  integral  part of my nutrition and training plan while preparing for both the Ironman 70.3 World Championship and Ironman World Championship this season. Thank you LoAdebar!



I have exercised on a casual basis by playing tennis, swimming, and biking. I have also tried X-country skiing and running. In 1995 I started biking long distances in Canada where we lived; and in order to fuel myself on these sometimes colder rides, my wife (Norma) supplied me with homemade energy bars. At that time the idea of selling a healthy bar was far from our thoughts. 

We emigrated from Canada to the US (TX) in 2001 and I continued biking. My wife also started biking and in 2007 we rode a tandem bike together from Houston to Austin (178 miles apart) as participants of a charity ride for Multiple Sclerosis. She also continued making and supplying me with energy bars.

I retired from my job (Mechanical Engineer) in February of this year and in March started training for my first ever triathlon –the Iron Man which recently took place in Chattanooga in September 2015 and in which I participated. Though the recipe for LoAdebar has been modified, the same basic bar was used to provide some of my nutritional needs on the IM ride some twenty years later- the clock has indeed turned “full circle”.

Thanks to my wife for her diligence and vision – we are truly blessed and thankful to be associated with talented coaches and athletes who are helping us to share this vision.




Bruno Martins, a native of Portugal, is a well-seasoned athlete on the road, bike and in the pool and has been in the fitness industry for almost 20 years. Martins has competed in both road and mountain bike races, as well as short and long distance triathlons. Aside from his professional expertise as a trainer/coach and his own experience as an athlete, he is also uniquely certified in Nutrition and Endurance Training, making him an invaluable wealth of knowledge in helping others meet their goals.

Loadebar was introduced to me in 2015. Since then, I cannot live without them!  Loadebar places a daily role in my life, either as breakfast, mid-day snack, post-workout or even as a travel partner. Loadebar is part of my nutrition plan to help me achieve my fitness goals as well as a good and balance day to day nutrition. ​